When I was living in Japan last year I picked up a little book simply titled “minä perhonen 3 print”, a blue book, a black mark across the cover, some typically minimal Japanese typography. I had no idea what I was getting myself in to.
I opened it up and within seconds had that “I absolutely have to buy this book right this second! Right now!” feeling. Those of you who know me will know how rare this is. Now, I’ve always found Japanese textile design inspiring, but this was something else – clever, whimsical, soft, gentle, and absolutely beautiful. Kind somehow. Colour combinations I could never dream of, patterns that made me smile, just enough complexity to remain minimal and yet somehow always surprising.
The designer is Akira Minagawa, minä perhonen the brand.
If I had to choose a favourite page it would be the following one – I can’t tell you why, it just makes me extremely happy for some reason.
I’ve since discovered that the Minagawa’s work is in fact very well regarded worldwide, with an extensive back catalogue of textiles, prints, clothing and even furniture (!) available for your perusal online.
Apparently, minä perhonen clothing is now available at Belinda – http://www.belinda.com.au/ – which has a store in the GPO in Melbourne, I haven’t checked it out but I’m sure it’s out of my price range (and certainly not designed to fit me, being male and all), so for now I’ll make do with my lovely blue book.
:: Reuben ::
all images © minä perhonen / Akira Minagawa